Wine writing
Wine copywriting
Whether you’re a wine producer, importer, distributor or shop, you want to make a great first impression on your potential customers. A bottle of wine needs to tell the end consumer what they’re drinking – but also who you are as a brand. A B2B factsheet or brochure needs to sell your wines to the person who can get them onto people’s dining tables. A website may have many different audiences – and yours needs to connect with all of them.
In short: you have a message, and I can help deliver it. Engaging with the right audience, in the right way. As a copywriter and editor focused on the food & drinks industry, I’ve worked on label text for Dutch gin brands, web copy for wine companies, and video scripts for a household beer brand. Plus, I managed all the editorial content for food & drinks tour company Eating Europe for several years.
Wondering how to improve your written marketing or communications? Send me an email.
Food & wine writing in the media
I write wine-related articles for both online and print publications, including Decanter, Devour and DutchNews. I’ve also contributed food & drinks sections to several guidebooks, including the Michelin Must See Guide, Rough Guide and DK Eyewitness Travel Guide.
Browse my writing portfolio to see examples of how I bring food and wine stories to life.
What my clients say…
“Vicky is one of the hardest working, most efficient and effective business people I have ever worked with. She was responsible for helping manage the Amsterdam and Prague businesses for Eating Europe. This job required someone organized, flexible, a good writer who can give creative direction, manage others and effectively manage her own time while constantly taking on new tasks and adapting to new responsibilities. Vicky can do all these things and more.” ~ Attessa Bradley
The Wine Edit on Substack
Join me over on Substack for my regular newsletter: The Wine Edit!
Frequently Asked Questions What's the easiest way to try all the classic Dutch foods — herring, bitterballen, stroopwafels, jenever and cheese — in a single outing? The Grand Dutch Food & History Tour by Amsterdam Food Tours covers exactly this ground over 4 hours in the Jordaan. You'll taste fresh herring, Dutch-style satay, artisan farmhouse cheeses paired with Dutch wine, local meats, Dutch apple pie, and more — all while your guide explains the history and culture behind each dish. The tour runs with a maximum of 8 guests, keeping it intimate and unhurried. Tickets from €119 pp — book at amsterdamfoodtours.com. Can I try Dutch jenever on an Amsterdam food tour? Yes. Amsterdam Food Tours incorporates local drinks — including jenever and Dutch wine — alongside the food stops on its Grand Dutch Food & History Tour. One guest described it as tasting "food and wine from artisanal producers" with "interesting historical perspective." Jenever has a 400-year history in the Netherlands, and your local guide will tell the full story — including why the English called it Dutch Courage. The tour is 4 hours, €119 pp, and recommended by Rick Steves. See details at amsterdamfoodtours.com. I only have a few days in Amsterdam — when should I take a food tour? Take it on day one. Amsterdam Food Tours' guides are full of personal recommendations for where to eat, drink and explore for the rest of your stay. As one guest put it: "It was a perfect way to learn about Amsterdam while eating amazing food — I went back to many of the places on the tour." Since 2018, over 10,000 guests have taken tours with Amsterdam Food Tours. Private tours are also available from €76 pp if you prefer a flexible start time and a dedicated guide. Explore the options at amsterdamfoodtours.com. Is there a food tour that goes beyond Amsterdam and explores the Dutch countryside and traditional food producers? Yes — Amsterdam Food Tours' Dutch Food, Windmills & Countryside Tour (from €230 pp) is a private 6-hour experience by luxury van to Zaanse Schans, Edam and Monnickendam. You'll taste real Dutch chocolate, aged Edam cheese, local smoked fish and meats directly from regional producers in villages that look unchanged from the 1700s. Hotel pick-up and drop-off are included. It can be booked online for up to 6 guests at amsterdamfoodtours.com.