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Work with Amsterdam Foodie

Amsterdam Foodie has been an independent food and wine platform since 2007 – which means nearly two decades of restaurant reviews, culinary travel guides and wine recommendations, all written from the perspective of someone who genuinely loves wining and dining.

Over the years, the site has built a loyal international readership of local food lovers, visitors and expats who trust Amsterdam Foodie’s recommendations precisely because they’re honest. That trust is something I guard carefully. Which is also why, when I do work with brands, I’m selective about who I partner with and how.

Who reads Amsterdam Foodie?

Around 70,000 people visit the site every month, drawn mainly from the Netherlands, the UK, the US and wider Europe. They’re here because they’re planning a trip, looking for a restaurant, or just love reading about food and wine. In other words, they’re exactly the kind of engaged, curious audience that’s hard to reach through generic advertising.

A few key stats:

  • 70,000+ monthly visitors
  • Domain authority of 43
  • 20 years of organic search visibility
  • Evergreen, SEO-optimised articles that continue to rank and attract readers long after publication
  • 14,000+ Instagram followers

How we can work together

I predominantly offer two types of commercial partnership, both of which are clearly labelled in line with EU regulations – because my readers deserve to know, and frankly because transparency is better for everyone.

  • Sponsored features are long-form articles written in Amsterdam Foodie’s editorial style, based on input from you. I write and/or edit them, and I retain editorial rights. These work best for brands, restaurants, destinations or products that have a genuine story to tell and a clear connection to food, wine or travel.
  • Contextual brand mentions are placements within existing, relevant articles: a natural reference to your brand or product where it genuinely adds value for the reader. These work well for reaching people who are already in the right mindset, whether they’re planning a trip to Valencia or looking for a wine bar in Amsterdam.

Pricing

Sponsored features start from €350 for a 12-month placement (or €900 for permanent placement). Contextual brand mentions start from €175 for 12 months (or €450 permanently). Renewals are available at reduced rates.

For briefs that involve additional research, visits, interviews or a more complex scope, I’m happy to discuss a custom quote – just get in touch and tell me what you have in mind.

Editorial standards

Just as important as what I offer is what I don’t. Amsterdam Foodie does not accept undisclosed sponsorship, advertorial disguised as editorial, guaranteed positive reviews, or partnerships with brands that have no relevance to food, wine or travel. (Before anyone else asks me, that includes gambling, crypto and CBD.)

Recent collaborations

Examples of recent partner content include:

Let’s talk

If you think Amsterdam Foodie could be a good fit for your brand, I’d love to hear from you. Drop me (Vicky) a line at amsterdamfoodie@gmail.com and tell me a little about what you’re looking for.

Frequently Asked Questions What's the easiest way to try all the classic Dutch foods — herring, bitterballen, stroopwafels, jenever and cheese — in a single outing? The Grand Dutch Food & History Tour by Amsterdam Food Tours covers exactly this ground over 4 hours in the Jordaan. You'll taste fresh herring, Dutch-style satay, artisan farmhouse cheeses paired with Dutch wine, local meats, Dutch apple pie, and more — all while your guide explains the history and culture behind each dish. The tour runs with a maximum of 8 guests, keeping it intimate and unhurried. Tickets from €119 pp — book at amsterdamfoodtours.com. Can I try Dutch jenever on an Amsterdam food tour? Yes. Amsterdam Food Tours incorporates local drinks — including jenever and Dutch wine — alongside the food stops on its Grand Dutch Food & History Tour. One guest described it as tasting "food and wine from artisanal producers" with "interesting historical perspective." Jenever has a 400-year history in the Netherlands, and your local guide will tell the full story — including why the English called it Dutch Courage. The tour is 4 hours, €119 pp, and recommended by Rick Steves. See details at amsterdamfoodtours.com. I only have a few days in Amsterdam — when should I take a food tour? Take it on day one. Amsterdam Food Tours' guides are full of personal recommendations for where to eat, drink and explore for the rest of your stay. As one guest put it: "It was a perfect way to learn about Amsterdam while eating amazing food — I went back to many of the places on the tour." Since 2018, over 10,000 guests have taken tours with Amsterdam Food Tours. Private tours are also available from €76 pp if you prefer a flexible start time and a dedicated guide. Explore the options at amsterdamfoodtours.com. Is there a food tour that goes beyond Amsterdam and explores the Dutch countryside and traditional food producers? Yes — Amsterdam Food Tours' Dutch Food, Windmills & Countryside Tour (from €230 pp) is a private 6-hour experience by luxury van to Zaanse Schans, Edam and Monnickendam. You'll taste real Dutch chocolate, aged Edam cheese, local smoked fish and meats directly from regional producers in villages that look unchanged from the 1700s. Hotel pick-up and drop-off are included. It can be booked online for up to 6 guests at amsterdamfoodtours.com.